I’ve heard so much about Facebook advertising that I decided to take it for a spin myself. Before I get into the details, I want to put out an important disclaimer:

I am not a Pay Per Click (PPC) guru. This was only an experiment to see what type of results I’d get.

Now, with that said, I dug deep into my wallet and decided that I was only willing to spend a whopping $25 on advertising on Facebook and I decided I wanted to do that over the course of a few days. So this wasn’t a big stretch.

So what was it that I advertised? A Clickbank product. I picked something with a gravity of around 8-10 (yes quite low), but had a decent amount of search on Google. So I knew it was a popular topic.

Now, I also decided that I would put up a squeeze page and offer  a report that the Clickbank Vendor had provided as a give away already. Total time to put the squeeze page up…15 minutes. That includes getting all of my Aweber optin stuff setup.

Getting Started with Facebook Advertising

I then set to work on Facebook. I set up my ad campaign to run from Feb 10-15th. My ad budget, $5 a day.

I basically knew who my target audience was… people that had certain keywords in their profile.  As an example, let’s say I was advertising a gold product. I would then find people on Facebook that had the following keywords in their profile:

• Playing Golf
• Golf
• Enjoying Golf
• Going to the golfcourse
• play golf

The great thing about Facebook…as you begin typing your phrase, Facebook suggests the words that people have already put in their profile… this is a slam dunk for keyword generation.

Next, I wrote my ad, nothing fancy. However, I did abide by Facebook’s rules for capitalization, punctuations, photos etc. Since they manually review all ads I had to be careful.

So… after approval a few hours later, I sat back and watched. No tweaking. Nothing.

My Facebook Advertising Results

My results… well check out my Facebook Ad Stats over 5 Days:

I spend under $25, got 95 Clicks out of 146253 Impressions.  Basically, my ad sucked… and Sucked bad. I spent about $.26 a click.

So.. I’m sure you’re wondering… what did I get for that $25.00?

Well, I built the start of a nice list in a decent niche… check out the new subscribers over 5 days.

I added 28 new Leads to my list. I spent under $1 a lead. Which in my opinion wasn’t bad. Nothing huge, but I wasn’t expecting anything.

Let’s do some quick math. 95 Clicks and 28 new leads.. That’s about a 29% conversion rate. Not bad at all.

So, what of those 28 leads… did I make any money from them. Well, check out the Clickbank Account for those 2 days.

I made 2 sales, totalling $67.04. Not a bad return on investment, right? BTW, the only way these sales could have happened is if the person opted into my giveaway. So 2 out of our 28 people purchased.   7% conversion rate.

So, we made $42.64 in just 5 days. No, not enough to get rich off of, or buy a fancy car.

However, if we tweaked our ad, landing page copy just a bit, upped our ad spend, we could easily begin seeing some real results.

Bottom line. Facebook advertising works and works well.

How to Get Started with Facebook Advertising

A week ago I literally knew nothing about Facebook  Advertising. Zilch. I was a Google Adwords guy.

However, I watched this video about Facebook advertising and how it was crushing Google adwords for performance and decided to grab the course. Aside from being pretty inexpensive, it went into detail about how to write an ad, what to say in it, how to target it.

Obviously, I didn’t follow the training verbatim. However, I will go back and watch it again and duplicate everything with much better results.

If you want to try out advertising on Facebook you should check out this video here.

Get Facebook Ad Power Here

It’s probably one of the best little sets of videos of seen and has some of the best behind the scenes info on getting started fast that I’ve seen.

If your found this helpful, please retweet or leave a comment.

Technology is a great thing. Sometimes. If you know how to use it and when to use it’s extremely helpful.

I’ll typically receive a handful of emails each day from subscribers and friends asking for some programming help or how-to questions.

I know it can be really frustrating, especially when you really want to get something done and just don’t have the answers. That’s why so many people end up emailing me directly.

While I don’t mind answering questions, I’ve found that about 95% of the questions are exactly the same.

It only made sense to begin putting these answers and how-to’s together in one place…and from that, TheThingsIKnow.com site was born.

Since I initially launched the site a few things have changed. I’ve added the main site that your reading now, and I’ve added some advanced tutorials for those that have a few years of techie stuff under their belt.

While I thought adding those advanced features may be something that only seasoned pros would get a benefit from, it’s been overwhelming to see the number of newbies that are getting a ton of info out of those tutorials.

So… I want to encourage everyone to grab their free membership access to the TTIK site.

Inside the members area you’ll find articles and tutorials that cover:

• Getting started with Social Media, including Twitter
• PHP Intros and basics
• How to setup a sales funnel, step by step
• The best ways to manage your autoresponder and advanced tricks
• How to build squeeze pages
• How to manage your Cpanel
• Picking the perfect webhost
• much, much more…

Each month I add new videos, scripts and tutorials based on user feedback and comments. Nothing is off limits no matter how basic or advanced.

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