Some simple results from Facebook Advertising

I’ve heard so much about Facebook advertising that I decided to take it for a spin myself. Before I get into the details, I want to put out an important disclaimer:

I am not a Pay Per Click (PPC) guru. This was only an experiment to see what type of results I’d get.

Now, with that said, I dug deep into my wallet and decided that I was only willing to spend a whopping $25 on advertising on Facebook and I decided I wanted to do that over the course of a few days. So this wasn’t a big stretch.

So what was it that I advertised? A Clickbank product. I picked something with a gravity of around 8-10 (yes quite low), but had a decent amount of search on Google. So I knew it was a popular topic.

Now, I also decided that I would put up a squeeze page and offer  a report that the Clickbank Vendor had provided as a give away already. Total time to put the squeeze page up…15 minutes. That includes getting all of my Aweber optin stuff setup.

Getting Started with Facebook Advertising

I then set to work on Facebook. I set up my ad campaign to run from Feb 10-15th. My ad budget, $5 a day.

I basically knew who my target audience was… people that had certain keywords in their profile.  As an example, let’s say I was advertising a gold product. I would then find people on Facebook that had the following keywords in their profile:

• Playing Golf
• Golf
• Enjoying Golf
• Going to the golfcourse
• play golf

The great thing about Facebook…as you begin typing your phrase, Facebook suggests the words that people have already put in their profile… this is a slam dunk for keyword generation.

Next, I wrote my ad, nothing fancy. However, I did abide by Facebook’s rules for capitalization, punctuations, photos etc. Since they manually review all ads I had to be careful.

So… after approval a few hours later, I sat back and watched. No tweaking. Nothing.

My Facebook Advertising Results

My results… well check out my Facebook Ad Stats over 5 Days:

I spend under $25, got 95 Clicks out of 146253 Impressions.  Basically, my ad sucked… and Sucked bad. I spent about $.26 a click.

So.. I’m sure you’re wondering… what did I get for that $25.00?

Well, I built the start of a nice list in a decent niche… check out the new subscribers over 5 days.

I added 28 new Leads to my list. I spent under $1 a lead. Which in my opinion wasn’t bad. Nothing huge, but I wasn’t expecting anything.

Let’s do some quick math. 95 Clicks and 28 new leads.. That’s about a 29% conversion rate. Not bad at all.

So, what of those 28 leads… did I make any money from them. Well, check out the Clickbank Account for those 2 days.

I made 2 sales, totalling $67.04. Not a bad return on investment, right? BTW, the only way these sales could have happened is if the person opted into my giveaway. So 2 out of our 28 people purchased.   7% conversion rate.

So, we made $42.64 in just 5 days. No, not enough to get rich off of, or buy a fancy car.

However, if we tweaked our ad, landing page copy just a bit, upped our ad spend, we could easily begin seeing some real results.

Bottom line. Facebook advertising works and works well.

How to Get Started with Facebook Advertising

A week ago I literally knew nothing about Facebook  Advertising. Zilch. I was a Google Adwords guy.

However, I watched this video about Facebook advertising and how it was crushing Google adwords for performance and decided to grab the course. Aside from being pretty inexpensive, it went into detail about how to write an ad, what to say in it, how to target it.

Obviously, I didn’t follow the training verbatim. However, I will go back and watch it again and duplicate everything with much better results.

If you want to try out advertising on Facebook you should check out this video here.

Get Facebook Ad Power Here

It’s probably one of the best little sets of videos of seen and has some of the best behind the scenes info on getting started fast that I’ve seen.

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