By
Jeff Czyzewski on March 16th, 2010
No doubt you have seen ALL of the promotions for Frank Kern’s List Control. So, I’m sure you’re wondering what all the hype is about and WHY it’s so important to build a list.
So, let me tell you, and provide you some ideas for list building.
Why build a list…
The main reason to build a list is so you can market to the same people over and over again. It will typically take a message, in any medium, at least 5-7 times before it makes an impact on someone and actually gets a response.
While traffic strategies and link building are important, you will typically only get the same vistor from a web search 1-2 times. Unless of course you are providing tons of great, new content.
By building a list, you are able to send you message to that person in different formats, with different content and different headlines, always providing some content and value, while softly selling.
Buyers List vs Prospect List
The difference is obvious between a prospect list and a buyers list. Obviously, the buyers have spent money. Unfortunately, as an affiliate, it’s difficult to build a buyers list when you are promoting someone else’s product. Unless you are using tools like CBBonusDomination or cbNotifications.com to notify buyers that purchase from your affiliate link and get them added to your list, it’s next to impossible for affiliates to build a list of buyers.
Of course, having your own product can also give you access to your customers. However, YOUR customers expect more from you. Meaning, don’t let it be a pitch fest after they buy your product. Again, list management is a large portion email marketing. (This is something that Kern talks about in List Control)
Ideas for List Building, How I do it
I mostly promote products on Clickbank for a variety of reason. First, because I can easily test products in the same niche using the same keywords and pretty easily just change the product out.
Second, I use cbNotifications to build a buyers list. It basically sends out an email each time someone purchases through my Clickbank Affiliate Link, offering a bonus or something else. It requires that buyer to signup to my list in order to get their download. This is building a niche buyers list for me without doing much work at all.
This also gives me a solid list of buyers in a specific niche.
Typically, I’ll create my own domain for a niche. It’s usually a generic, niche specific domain that I can easily swap out campaigns. I’ll then put together a brief sales video (nothing fancy), that offers a 2nd video or Top 10 reports of sorts. All along, I use content from the Clickbank product sales page for my videos.
If the prospect is engaged, then they will optin for the second video, thus building my prospect list. After they optin, they get my giveaway, plus I recommend the Clickbank product that’s associated with it.
This process works great, and I use it in several niches. Once it’s setup, it runs on auto pilot. I then use some cool Aweber automations to move buyers from the prospect lists and include some follow-ups for the prospects. I’ll typically provide content for the main Clickbank product, then try out a few others over the course of a few weeks.
What you need to build a list
To begin list building, you will obviously need a list. You’re also going to need some traffic. You can get this via SEO technics, BUM marketing PPC or word of mouth marketing (ie forums, boards etc.)
It’s beyond the scope of this post to get into SEO and traffic techniques, but what I’ve laid out for you should provide a good start.
Tools for List Building
You’re going to need some giveaways, an autoresponder account like aweber and some patience. Plus, you’re going to have to know how to talk with your list and treat them.
Of course, this week Frank Kern rolled out List Control. I personally think it will be a good course and I always recommend his products and training. It’s not for everybody. It’s Live webinar training that I’m sure will be filled with great content and you’ll get your questions answered.
Probably the best, and almost unheard of thing he’s doing is providing a complete money back guarantee even if you’ve taken the entire course. He’s also including 3 more products, JV Control, Product Control and Copy Control. You may not need them now, or ever, so you should take that into consideration.
If you want to check out what’s included in List Control, you can see it at http://GetListControl.com
